President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Change Management Training

What exactly is Change Management? Every business of every magnitude in every location around the world comes face-to-face with this potentially troublesome and daunting of an aspect of commercial business pretty much sooner or later: change. Change can come in the forms of implementing a brand new software system, restructuring an entire organization, following government regulations, or whatever else large or small makes employees suddenly jolt up the scale of the challenge at hand. Change Management Training is one aspect of business that requires a constant and flexible approach over time in order to effectively deal with any given situation. Otherwise, change can prove counterproductive.

So, what exactly are Change Management Training and why is it as important as it is for many businesses? Change Management refers to the ability of leaders within an organization to effectively manage change and recognize potential threats and opportunities. This not only leads to effective communication, but also to a marked decrease in stress levels among employees. Organizational resiliency is crucial for organizations, especially those which operate in a highly competitive environment. In addition, leaders who exhibit high levels of organizational resiliency are able to take advantage of new innovations and globalization more easily.

The primary goal of change management training is to provide employees with the skills they need to make informed and intelligent decisions. At the end of the day, everyone needs to be able to effectively communicate their thoughts and expectations regarding any given situation. Having employees learn the ins and outs of organizational structures while still retaining their individual and team identity will go a long way towards making organizational decision making less stressful and more productive. Below are some common assessment tools used in Change Management Training.

One of the most basic areas of change management training is analyzing issues. This includes reviewing organizational policies, procedures, and structures as well as identifying both positive and negative aspects of organizational performance. Managers then need to evaluate organizational performance based on these factors. Analyzing organizational performance also requires managers to identify their own strengths and weaknesses in relation to the organization's structure and functions. By doing so, they can help managers build a stronger foundation for their career.

Another very important area of change management training is learning how to implement change. All good leaders understand the need for commitment from their team members. If they are able to commit themselves to ensuring that all team members are committed to the success of the mission, they can lead the way toward organizational change. Once a leader makes a commitment to implementing change, he or she must be able to consistently make sure that it is made. While it may seem simple, the key to making sure that you're able to implement change successfully is for your leadership team to truly believe that the change is worthwhile.

The third area that managers need to learn how to implement change management training is communicating effectively. If the change management process isn't communicated effectively to team members, then the implementation will not be successful. Effective communication helps managers learn how to develop a plan, put it in motion, and communicate it effectively to staff members.

The fourth area that many leaders forget about during the entire change management process is testing. Testing is absolutely essential. Even if the change management training program focuses on communication and implementation, leaders must still test new software and adjust old software to ensure that it is being effective. Many times new software will have bugs or other issues that go unnoticed until they become major issues. These issues can have a significant impact on the business. By learning how to properly test software, leaders can prevent these issues from causing major problems for the company.

All of these areas can be learned by looking into leading change programs. The best programs will focus on all of these areas and more. When managers take the time to learn how to implement these strategies, they can help their teams become more effective and save time and money. Change Management Training will help managers make the changes that need to be made in order to move the business forward.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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